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REVENUE GROWTH AUDITS, REPORTS, AND MAPS.

I FIND THE REVENUE. YOU KEEP THE PROFIT.

Better SEO strategy. Higher ad budgets. More creative campaigns. Things you've heard before. A fight you've fought for years. And it's stressful as hell.

There's a new way. And it's less stressful, with more to gain.

"BLENDS CREATIVITY AND TECHNICAL KNOWLEDGE LIKE AN ALCHEMIST"

— PAUL J, FANDANGO FIRE TOOLS

VERSION ID: ÆS-1.0

01 // THE WAY
REPEATABLE VS
RENEWABLE.

Compare both cards. Which sounds better?

The Old Way

PURPOSE: TRAFFIC ACQUISITION

If 10% of your traffic always buy? You increase your traffic. 10% of 100 is nothing compared to 10% of 100,000.

METHOD: RETARGETING, SEO, ETC.

To get more traffic, you do it the only way the industry knows. You pay for it. Or alter your stores words to fit a search algorithm.

PURPOSE: WHAT ELSE IS THERE?

Your competitors do the same. So you fight them. And they fight you. It's the way. It's expensive. But what else is there?

THE ÆSIR WAY

Purpose: Psychology Logic

What about the other 80%*? Why didn't they buy? Why'd they bounce? What could've been done to make them purchase rather than leave?

Method: Adjust & Retain

Find out the "why". Apply how your store/product gives them that "why". Then reward them for choosing you to solve their "why".

Why: Renewable Loops

The customers you reward? They buy again. They leave reviews. They recommend you. And all that? Is marketing material for everything.

VERDICT: WHAT DID YOU CHOOSE?

Spending budget to get traffic that only buys once is a waste.
Focussing on the "why" as a basis for marketing makes every visitor have a chance to be 2x more valuable for life. And that's the minimum.

DATA MODEL // 001

THE 10/80/10 HUERISTIC

Why 80% instead of 90%? Because 10% will never buy. ÆSIR’s 10/80/10 rule is a refinement of Chet Holmes’s Buyers Pyramid, with a dash of Pareto's Principle. 10% always buy, 80% need a reason, and 10% never do.


If your conversion rate is 3%, your 80% target is 26.6 times larger than your current active buyers. Even the smallest estimate is huge.

02 // THE RESULTS
THE "WHY"
OF ME.

Why a "guy" over an agency? A "guy" achieved all this:

100+

TESTIMONIALS.

KIND WORDS FROM KIND CLIENTS

EMAIL VERIFIED

SLACK/DIRECT

DASHBOARDS

Proof gathered across 5+ years of work. Proof backed by DMs, client dashboards, and review submissions.

60+

CLIENTS.

FROM MULTIPLE INDUSTRIES

ECOM (40%)

SAAS (40%)

WORK (20%)

Knowledge/experience founded in traditional B2B/B2C Copywriting. Translating direct response into ecommerce.

195%

RECORD.

3 MONTH GROWTH

0% HOLIDAY RELIANCE

This record was achieved by building on normal traffic. No Black Friday or Valentines. Just me, applying what I know.

*WITHIN 1-10MIL YEARLY REVENUE RANGE.

**(LOCATED IN BUTTON ABOVE) ALL CLIENTS I WAS ABLE TO ONBOARD SEAMLESSLY WITH AND WERE OPEN TO CHANGE.

THE "CHAOS" TWIST

These results were achieved before ÆSIR was even made.

Past clients who stuck with my difficult to understand implementation kept their new revenue levels. Those who didn't, I take the blame.

Pain: It's difficult to stick to someone's implementation based on logic, skill, and intuition.

Solution: AESIR deliverables explain, prove, and keep my implementation as a forever record for you to reference.

Promise: Now, there's no difficulty or pain. Just the results you'll hopefully let me add to the list above.

The method is below. If the results were all you needed to see, the button will save you time

But there's more to learn. I ask you. Do you have the "leverage" to purchase right now? If not, keep scrolling.

03 // THE ENGINE

AESIR: LEVERAGE VS RESISTANCE

NO ONE LANDS
BY ACCIDENT.

Your customer never lands accidentally on your store. You don't search for glasses and end up on a car dealer website. And even if you do, you're not buying anything. Even your ads, your customers must have a desire to buy what you're advertising.


So why do they leave and not buy anything? Because every customer has a psychological currency. One that they spend without realising when browsing your store. I call it Leverage. And it's enemy? Resistance.

WHY THEY LEAVE: RESISTANCE

FRUSTRATION AND FRICTION.

If a customer has to stop and think on your store? That's resistance.


An unclear CTA, a landing page not matching the advertisement, a product feature they expected not being on the product page. All resistance.

Resistance isn't something you can eliminate entirely. Every customer is different. But you can reduce it for the majority.

WHY THEY STAY: LEVERAGE

FULFILMENT AND FLOW.

If a customer gets to the checkout and buys without hesitation? They had leverage.


Clear CTAs, your advertisements angle being fully featured on the landing page, product features covered in detail, and oodles of social proof across the entire funnel are, simply put, resistance killers.

Customers arrive on your store with a set amount of Leverage. They spend it navigating your store. Help them spend less. In fact, give them more Leverage.

LEVERAGE IS A CURRENCY.

TREAT IT LIKE ONE:

BANK STATEMENT // CUSTOMER LEVERAGE

COST OF THE

JOURNEY.

INITIAL BALANCE:

£10.00

ENTR_0001

HOME PAGE BANNER

Customer's main pain is dog destroying dog toys. Hero complex leads with durability.

+£1.00

BALANCE:

£11.00

ENTR_0002

CATEGORY PAGE

Multiple dog toys on the category page. Customer confused which is the best one.

-£3.00

BALANCE:

£8.00

ENTR_0003

WRONG PRODUCT PAGE

Customer clicks on a product page. Reads through, doesn't specify how durable.

-£4.00

BALANCE:

£4.00

ENTR_0004

CORRECT PRODUCT PAGE

Customer clicks another product page, specifies how durable immediately.

+£2.00

BALANCE:

£6.00

ENTR_0005

POSTAGE & PACKAGING

Postage cost revealed at checkout. Customer didn't expect the price jump.

-£6.00

FINAL BALANCE:

!!!OUT OF LEVERAGE. CUSTOMER LEFT. BOUGHT FROM COMPETITOR!!!

LEVERAGE IS A
RECOVERABLE RESOURCE.

Some customers start with £20.00's worth of Leverage. Some with just £2.00's worth. It doesn't matter. You can't target everyone and please everyone.


Resistance exists everywhere. On your store, and even brought over from your competitors stores after their customer ran out of Leverage and looked at your product. But resistance isn't permanent. Neither is it specific to every customer.

So how does ÆSIR solve all this? It starts with 4 Pillars. ↴

04 // THE PILLARS
THE ÆSIR
PILLARS.

The "Pillars" divide your store into 4 sections:

ATTRACTION

Psychological Research

Do you know your customer? Why they bought your product? Why they bought from someone else? If you do, are you sure?


Buying is a subconscious act, rooted in emotion. AESIR checks you're hitting that emotion. And finds that emotion for you.


"Attraction" is where it all begins. Finding the triggers that made your customers buy from you. So you can repeat the trigger intentionally.

RESEARCH // P3, P6, P6 LITE

CONVERSION

FRICTION KILLING

You could have the best product page in the world. It still wouldn't matter if the customer leaves before they even find it.


Even if the product itself has true value, your store's paths to the checkout could actually be obstructing the flow.


"Conversion" is finding out why customers don't take the paths you've built them. And more customers clicking into your store? More sales.

FRICTION // CRO, CTA, C3

INITIATION

HARDEST CLICK

Even if your customers get to the product page, it doesn't mean the sale is guaranteed. The fight just enters boss mode.


Previous leverage won't make all customers add to cart. A product page can encourage, or destroy, your customers buying intent.


"Initiation" is about the "Add to Cart" moment. The single moment that transforms a browser into a customer. And how we help them do that.

DECISION // PDP:C, PDP:D

RETENTION

REVENUE SCALING

All that effort to get a purchase, only to never see the customer again. If you're earning 1-10mil a year? Repeat customers are king.


Loyalty is earned then rewarded by your customers. People don't want to shop all over. They want one staple store to buy from.


"Retention" is where the most money is made. But it requires the previous 3 pillars to be strong. It's still profitable. Just not as profitable.

LOYALTY // RKS

NORMAL FUNNELS END.

AESIR FUNNELS LOOP.

A ATTRACTION C CONVERSION I INITIATION R RETENTION + SOCIAL PROOF + SAFETY & TRUST + USP REINFORCEMENT + LOYALTY COMPOUNDING

THE COMMON FUNNEL

CUSTOMER

ACQUISITION.

The priority focus is new customers. More new customers, more sales by virtue. Retention is an afterthought, just send them new products that we're selling. It's more important that we can't let our competitors outpace us in ad spend or SEO strategy.


Otherwise, we lose and they win. And we can't lose this competition. Not when we can just increase the ad budget by tens of thousands of pounds and make our SEO strategy stronger, no matter how confusing it makes the product pages to read.

THE AESIR FUNNEL

5X TO 25X

CHEAPER.

AESIR leads with the data taken from the 1980's, 1990's, and 2014. That the cost of customer acquisition compared to customer retention, is INSANELY expensive.


Don't stop the ads, you still need new customers. Don't stop SEO, organic search is king. But calm down. Give AESIR an honest go. Or let me work out the best path for you.

Sources: TARP (1982) "Landmark Consumer Research Study", Harvard Business Review (1990, 2014): "Zero Defections: Quality Comes to Services", "The Value of Keeping the Right Customers" Bain & Company (1990): "The Loyalty Effect"

05 // THE MAN BEHIND IT ALL
BUILT IN
THE FIRES.
The Man Behind It All
Read the bolded line below.
If that doesn't hook you, skip to the bottom.
FOR 34 YEARS, I WAS PHYSICALLY CAPABLE. BUT MY BRAIN WAS SCREAMING RESISTANCE.

Every action, from washing the dishes, to creating entire campaigns, felt the same as being told to touch a red hot stove with your hand. Imagine the feeling, your body summoning every last ounce of neurological paralysis to make sure you don't touch that stove. Then apply it to everything you do. 24/7.

Even so, I got results for clients through sheer force of will and resilience, at the cost of my mental health. Even with 10% of my full mental energy and 100% mental resistance, the instinct, the intuition, the creativity, did not get in the way of understanding why a product is purchased, or how to increase revenue based on that pure, and human, understanding.

I'm medicated now. The resistance barely exists. The result is AESIR. Taking that instinct, intuition, and creativity, that's been forged through placing my hand on that stove countless times, and turning it into a system that the me of before could've used, that you get to use right now.

What you get is a triad combination of Copywriting, UX Design, and Customer Buying Psychology, shotgunned straight at the ecommerce industry. Alone, they're strong. Combined, they're powerful. But all 3? It's where they meet in the middle, inbetween the cracks and behind the letters, that makes AESIR something you've never seen. A bold claim. But easily provable.

CLICK TO REVEAL ❯
"If you ended up reading my story, this is a direct example of spending your leverage to find out more about me. If you skipped and revealed this text block, it's because you're looking for the "correct" information, and my story ain't it.

Yet, you "clicked". And that's an action that costs leverage. It's the same with your customers. Every single one makes this choice on your store. Now, you know how they feel. Question is, how would I have made you read my story?"
06 // THE RULES
STANDING
ORDERS.

These are preferences only. A bit of drift is fine. Every store can be helped. But not every store needs AESIR. They may need something else:

01
THE SCALE

£1M – £10M YEARLY.

AESIR fits companies from £1M to £100M. Past £10M, bureaucracy kills the scrappiness that drives success.

The £1M–£10M range is perfect. Teams stay agile, and results feel substantial immediately, not months later.

02
QUICKFIRE & DEEPFORGE

AUDITS & REPORTS.

QuickFire's and DeepForge's find what stops 80% of buyers. QuickFire shows the issues, DeepForge adds solutions.

Both require your team to act. That’s intentional. Retainers are locked until an audit is complete. So we both know it's a fit.

03
FAIRNESS OVER PROFIT

NO OVERBOOKING.

Even a £50K/month retainer won't stop me prioritising you if you want another audit. It'll hurt, but loyalty first.

Hard cap: 1 Retainer. 2 DeepForge builds. 3 QuickFire audits active at once. Otherwise, waitlist.

04
NO CONFUSION

CLARITY OVER SOLUTIONS.

AESIR won’t fix messy infrastructure. No budget, restrictive processes, or tech debt? That needs fixing first.

You could buy audits, but if your tech stack is painful, I’ll propose a cleanup service. I don’t fight sunk cost fallacy.

DISCLAIMER // YOU'RE PROBABLY SAFE.

A NOTE ON
PARTNERSHIP.

The "Standing Orders" are designed to protect the results, not to scare you. No company is perfect. If they were, you wouldn't be reading this.


But I do prefer casual, high-trust relationships over "corporate" arrangements. If you have a specific problem and you aren't sure if the protocol is a fit, just ask.


If you truly care about your store, you're my tribe. Because I care about my own work. If you can demonstrate that care, the button below? Use it. It was made for you.

07 // THE SERVICES
SELECT YOUR
MODULE.
sl

The services below are detailed by design. If you find yourself reading every point, I have built the leverage to hold your focus. If you scroll past to find the price... well, keep scrolling.

MY RECOMMENDATION: START WITH THIS

PAIN POINT x 3 (P3).

PERMS REQUIRED: ZERO.

In an earlier section, I mention that you don't search for chairs and end up on a car dealer website. But why are they searching for a chair to begin with?


Chairs can be comfy. Chairs can be for back support. Chairs can be for the dining table. Comfy is the opposite of uncomfortable. Back support, their backs hurt. Likewise, don't buy a desk chair for the dining table. Confusing, right?


P3 finds the answer to the "why are my customers buying, and not buying, my product?" question. 3 answers in fact, ranked by the biggest traffic percentage. If you aim your marketing purely at the first one? You'll outpace your competitors fast.

WHAT YOU GET:

Top 3 pain points, ranked by traffic percentage. The biggest pain is the first you'll see. It's also most likely the only pain you'll need to focus on for more sales across the board.

Evidence to validate each of the top 3 pains. Without real customer evidence, you'd have to take my word for it. Proof first, trust later.

Why each pain matters. In simple English, no buzzword jargon. Only the relevant industry terms included, if at all. It's kept simple as a choice. So everyone can use it, regardless of intelligence.

£495.00

*EX-VAT

QUICKFIRE // REF: QF-002

CONVERSION RATE x 3 (CRO)

PERMS REQUIRED: READ-ONLY.

Finds the top 3 places on your store that make a customer go "I'm done, I'm leaving".


I'll tell you why they're leaving, and back it up with data. Fix the friction, more clicks to the product page. And more sales by logic.

Top 3 conversion opportunities, ranked by impact.

Key evidence (from heatmaps or analytics) to validate each opportunity.

Why each opportunity matters, explained by me for clarity. No buzzword jargon.

£495.00

*EX-VAT

REQUEST CRO

QUICKFIRE // REF: QF-003

CALL -TO -ACTION x 3 (CTA)

PERMS REQUIRED: ZERO.

Finds the top 3 buttons your traffic refuses to click on. Psychology focussed. Data takes a backseat.


I'll use intuition to find the problem CTAs, backed by own AESIR 100-point CTA scorecard, and find out why they're being ignored.

Top 3 decision point opportunities, ranked by impact.

Audit based on the CTA Scorecard results, only available in the DeepForge.

Why each opportunity matters, explained by me for clarity. No buzzword jargon.

£495.00

*EX-VAT

REQUEST CTA

QUICKFIRE // REF: QF-004

CATEGORY PAGE x 3 (C3)

PERMS REQUIRED: ZERO.

Finds the top 3 reasons your category pages keep your customer from finding your product.


3 minutes on the category page could've been 3 minutes on a product page. I'll identify the psychological gatekeepers.

Top 3 category page opportunities, ranked by impact.

Key VOC/Competitor evidence taken from a P6 Lite Report, to support my claims.

Why each opportunity matters, explained by me for clarity. No buzzword jargon.

£495.00

*EX-VAT

REQUEST C3

QUICKFIRE // REF: QF-005

PDP POWER-UP: CATALOGUE SWEEP (PDP)

PERMS REQUIRED: ZERO.

Finds the top 3 areas on your catalogue template that hurt your potential customers reason to purchase.


Going page by page would take time best spent elsewhere. I'll give you 3 changes you can make for a revenue lift site-wide.

Top 3 catalogue/template-wide patterns of friction, ranked by impact.

3 suggestions for each pattern I find, all you need to do is apply them.

Why each pattern and fix is justified, using SAFE & RLC. No buzzword jargon.

£495.00

*EX-VAT

REQUEST PDPC

QUICKFIRE // REF: QF-006

PDP POWER-UP: FLAGSHIP DEEPDIVE (PDP)

PERMS REQUIRED: ZERO.

Finds the top 3 adjustments, additions, or exclusions, on your main product's page, along with justifications for them.


When one product brings in the majority of revenue, one change can break the game. But 3 justified changes? Game, Set, Match.

Top 3 quick, safe, and easy changes, non-destructive, ranked by impact.

Deep customer research audit pulled straight from the P6 Lite Document.

Every adjustment, addition, or exclusion, justifed and explained in simple terms.

£495.00

*EX-VAT

REQUEST PDPF

QUICKFIRE // REF: QF-007

RETENTION KICKSTART x 3 (RKS)

PERMS REQUIRED: READ-ONLY.

Finds the top 3 easy wins in your email list flows, along with a Snapshot, highlighting high-value target groups.


As mentioned before, it's 5 to 25x times cheaper to retain a customer then win a new one. Honestly? it's criminal this is £495.00.

Top 3 repeat customer opportunities to take, ranked by impact.

Segmentation Snapshot to either find your highest value segments, or find new ones.

3 retention based solutions to help you implement the ranked opportunities.

£495.00

*EX-VAT

REQUEST RKS

WARNING // RESTRICTED

sl

ONLY FOR CURRENT CLIENTS.

DeepForge offers are NOT meant to be for first-time clients. I do not recommend them if this is your first time here. Your store CAN fail the technical requirement needed for a DeepForge. Proceed only if you have completed a QuickFire first.

198 // THE DEEPFORGE
SELECT YOUR
DEEPFORGE.
sl

DeepForge's are the second tier of services that can be upgraded directly from QuickFire's. A specific QuickFire isn't needed to try a different different DeepForge. All DeepForge's include a free P6 Lite Report.

MY RECOMMENDATION: UPGRADE P3

PAIN POINT x 6 (P6).

PERMS REQUIRED: OPTIONAL.

P3 was a start. Now, you'll get the finish. P6 links your store to your traffics subconscious desires. And gives you a legacy for your entire store to base every single marketing decision you'll ever make, forever.

Your products, your store, your USPs, your funnels, your ads, your everything. Mapped directly to the top 6 specific psychological triggers of your traffic.


THIS IS A FOREVER DOCUMENT: Trends change and new products get invented.


It doesn't matter. The power drill did not kill the screwdriver. As long as humans desire, think, crave, and want, the psychology behind buying stays the same.


P6 is for those who want the full answer to why customers buy your products, and don't buy your products. The next 10 years of research, condensed into a month.

WHAT YOU GET:

Top 6 pain points, ranked by traffic percentage. With 6 entire pain points, you cover the vast spectrum of customers with multiple pain points, adding even more sales to the pot.

Full ICP Profile, based on the data I find. Marketing to an ICP based on REAL data, doesn't exclude customers. It attracts more customers EXACTLY LIKE your ICP, who will buy no matter what.

Competitive Landscape Map, the research competitors will pay tens of thousands of pounds for, given to you instead. And from it, you'll have a "map" leading to "market leader". Quite possibly a better map than what they'd have paid for.

Complete Evidence Bank, view the exact same data pool I pulled the pain points from. Every word, every sentence, every person, every place, and see what I saw. And, possibly, what you missed.

£3459.00

*EX-VAT

DEEPFORGE // REF: DF-002

CONVERSION RATE OPTIMIZATION x 1F (CRO)

PERMS REQUIRED: READ-ONLY.

Finds every single point of friction, big or small, in your one chosen funnel. And gives you ways to fix them, aligned with AESIR standards.


From ad impression to thank you email, nothing goes untouched. Less friction, lower bounce rate. Lower bounce rate? More purchases.

A full Decision-Point Map of your entire funnel. What exists, what's missing, and notes that explain why there's friction.

A Content Angle Inventory to find the angles you're using to reduce friction, and angles you're missing to take it further.

A Prioritization Grid that ranks fixes by impact vs effort. Always the Low hanging fruit first, and never last.

An A/B Testing Roadmap to keep momentum going even after I've delivered. I don't keep my hooks in you.

6+ conversion opportunities you can action straight away, ranked by potential effectiveness. All backed by evidence.

£2495.00

*EX-VAT

REQUEST CRO >>

DEEPFORGE // REF: DF-003

CALL-TO-ACTION x 6+ (CTA)‎ ‎ ‎

PERMS REQUIRED: OPTIONAL.

Finds the top buttons that no matter what you do, they keep getting ignored when the sale could be behind it if they clicked through.


Visual elements affect the subconscious just as much as the words. Even visuals from previous parts of the funnel. Solve the visuals? You win.

A full CTA Ecosystem Map, from ad to checkout. Know everything you're dealing with, and how they connect, to align them.

A CTA Checklist Health Log, rating CTA's by Influence, Friction, Trust, and Performance. Know what's a critical issue, and fix it fast.

A Momentum Blueprint Summary to see what previous CTA is hurting, or empowering, the next CTA after.

A Microcopy Consistency check so buttons match the promise of the click. Even if they don't seem confusing at all.

6+ touchpoint opportunities with direct suggestions you can take to solve them immediately, quickly, and easiest first.

£2495.00

*EX-VAT

REQUEST CTA >>

DEEPFORGE // REF: DF-004

PDP POWER-UP: CATALOGUE SWEEP (PDP)

PERMS REQUIRED: READ-ONLY.

Finds the top systemic friction patterns on your product page template. And gives suggestions on how to fix them for store wide revenue lifts.


Less friction on every single product page, across 1000s of products, even by the tiniest margin, is powerful. The "how" is included.

AESIR PDP Blueprint. A product page in 10 glances. Explains the purpose, the method, and the why, so nothing is left unexplained.

Checklist Health Log. Looks at every element and scores them based on if they help or harm the customer's desire to buy.

Trust Crisis Check. Ensures your customers don't second-guess the buy because of a lack of credible evidence or logic.

PDP Teardown. Answers whether your success is because of the product page template or the products themselves.

6+ Systemic Patterns. Every pattern is ranked with evidence to show exactly where customers are hesitating to buy.

£4495.00

*EX-VAT

REQUEST PDP:CS >>

DEEPFORGE // REF: DF-005

PDP POWER-UP: FLAGSHIP DEEPDIVE (PDP)

PERMS REQUIRED: READ-ONLY.

Your hero product is your lifeline. It accounts for almost every single revenue level you've ever broken. The impact of a bad change is felt.


Everyone remembers Excalibur. But the stone it was pulled from was a negative. Let's remove the stone. Let's highlight the sword.

AESIR PDP Blueprint. A product page in 10 glances. Explains the purpose, the method, and the why, so nothing is left unexplained.

Checklist Health Log. Looks at every element and scores them based on if they help or harm the customer's desire to buy.

Trust Crisis Check. Ensures your customers don't second-guess the buy because of a lack of credible evidence or logic.

PDP Teardown. Answers whether your success is because of the product page template or the products themselves.

Finds the top 6+ objections. Your product solves something unique. I'll tell you what's getting in the way of communicating that.

£4495.00

*EX-VAT

REQUEST PDP:DD >>

DEEPFORGE // REF: DF-006

RETENTION KICKSTART X 6 (RKS)

PERMS REQUIRED: READ-ONLY.

The asset responsible for most of your revenue, or if it isn't, should not be ignored. In fact, it should be at the top of your list.


Again, it's 5 to 25x cheaper to retain a customer than getting a new one. Achieve the higher end of percentages with this DeepForge.

A Post-Purchase Customer Journey Map. Looks at what you're doing to nurture buyers after their first purchase.

An Email & SMS Flow Audit to check for gaps you've missed in building loyalty. And to make sure you're doing it right.

A Loyalty & LTV Cohort Analysis to dive straight into the segments that are primed to buy, based on the context you choose.

A Prioritization Grid ranked specifically by what will give you the quickest, and highest return, of revenue from your list.

Finds the top 6+ low-hanging fruits that have been hidden in your list this entire time. And how to pick the juiciest fruits.

£2495.00

*EX-VAT

REQUEST RKS >>

DEEPFORGE // REF: DF-???

BONUS: EXTRA INFORMATION

PERMS REQUIRED: ???

DeepForge's are priced differently based on their inclusions, not based on the results you'll get if you follow their guidance.


There are things I couldn't mention in the elsewhere. Read for the 5 most important pieces of information, or check the Q&A.

Where is C6? I couldn't see a better version of C3 that justifies a 4 figure price tag. CRO and CTA are the better upgrades to have.

Upgrading? Direct upgrades are quicker. But any QuickFire upgrade, is faster than starting with a DeepForge. 2x as fast.

P6 Lite? The truth is every QuickFire needs a P6 to base itself on accurate data. All DeepForge's upgraders get it for free.

Subscription? Nope. No reoccurring fees either. The DeepForge is yours and I scarper. Unless a retainer is on your mind.

Complicated? My work is as simple as possible to understand. Simplicity is a choice. A kindness. Not an incapability.

£XXXX.XX

*EX-VAT

VIEW MORE ⬇⬇

SAFER // RETURN

sl

NOT A CURRENT CLIENT?

I appreciate you clicking the button twice to see the DeepForge's. But the prices makes more sense after ordering a QuickFire. Trust is built first, then leveraged. What you're feeling now, is an example of customers without leverage, looking at your product.


Start with a QuickForge. It's much easier to begin with. Click the button below to return.

08 // THE STANDALONES
STANDALONE
OFFERS.

ASSET // REF: AS-BLUEPRINT

PDP BLUEPRINT.

PSYCHOLOGICALLY BASED PRODUCT PAGE = SALES.

1 product page, 10 glances. Explaining the Purpose, the Method, and the Why of each, so nothing is left unexplained.

Designed to reduce the maximum amount of resistance at every single scroll, targeting all types of customers.

The culmination of every piece of knowledge, every intuitive gut feeling, and years of experience, condensed to lift your revenue.

INVESTMENT:

£2,495.00

*EX-VAT

REQUEST PDP:BP >>

NOTE: INCLUDED IN THE PDP DEEPFORGE OFFERS

SERVICE // REF: AS-YOUPRINT

PDP

YOUPRINT.

DIRECT IMPLEMENTATION OF THE PDP BLUEPRINT.

The Blueprint becomes a Build that cannot be copied, or replicated, by AI or any agencies. They can try. But you'll get the results first.

The ONLY service pre-DeepForge where I do the work DIRECTLY. My knowledge AND execution are entirely yours.

NO DESTRUCTIVE CHANGES. I'll work with your branding style. If I have suggestions for improvements? You get the final say.

INVESTMENT:

£5,995.00

*EX-VAT

REQUEST PDP:YP >>

NOTE: £3000.00 TO UPDRADE FROM BLUEPRINT

RESEARCH // REF: AS-P6LITE

P6 LITE RESEARCH.

NEVER GUESS WHAT YOUR CUSTOMERS WANT.

Top 6 Pain Points, ranked by traffic percentage. Pain is why you purchase. Knowing 6 concrete pains? 6 extra reasons to buy from you.

No guessing marketing angles or new ideas. The 6 pains are your foundation forever. As long as human psychology never changes.

No guesswork, no lies. Uses your products, your store, your competitors, to mould P6 into research that no competitor can steal from you.

INVESTMENT:

£1,495.00

*EX-VAT

REQUEST P6:LITE >>

NOTE: INCLUDED IN ALL DEEPFORGE OFFERS

08.b // THE SUBCONCIOUS QUESTIONS
QUESTIONS &
ANSWERS.

Q1.

ARE YOU AN AGENCY?

No. When you combine 3 different skillsets, and then convert them into revenue building for an ecommerce store, it gets tough to delegate that level of intuition. It's just me. And working with 1 person, rather than 10+, all with different skill levels, might actually be an advantage you can use.

Q2.

CAN ANY STORE TRY AESIR?

Sure. But I prefer you make between 1-10Mil revenue a year. For example, if you're making 100Mil a year, a 1% increase is a 1Mil increase. If you're making 10k a year, a 1% increase is... an extra £100.

1% is an example. I've tripled the earnings of a 6 figure store before. But higher than 10Mil, there's more likelihood there's red tape to jump through, slowing down progress. Lower, the wins are achieved but they aren't as impactful.

So if you're above 10Mil, there is no timeline guarantee, even with the asset lock. If you're below 1Mil, there is no guarantee that what I give you will have the intended effects. But you're still welcome to engage me if your gut is telling you to go for it. I won't lead you down a rabbit hole if I think we're not a good fit.

Q3.

WHY ARE DEEPFORGE'S SO EXPENSIVE COMPARED TO QUICKFIRE'S?

First Reason: Usually, anything above £500 has to be signed off by a director, or listed as expenses. Hence QuickFire's, essentially, act as an impulse buy that a manager can try if I peak their interest.

Second Reason: QuickFire's are meant to simply be a way to confirm I know what I'm doing, so you're not spending thousands taking a risk on competency.

For example, the P3 QuickFire gives you the top 3 ranked pain points for your store. Aiming your marketing at those 3 things, increases revenue. The P6 DeepForge offers 6 ranked pain points, maps them to USPs, and finds competitive gaps.

QuickFire's are identifying bottlenecks and truths. DeepForge's give your store a brand new legacy to build from. It doesn't mean the QuickFire's are ineffective, you're getting the top 3 biggest reasons why your products are being bought, for crying out loud. If anything, it's a steal. But it's not a steal without trust. And that trust is built with a cheap, no risk, option, which no incentive to continue if it's not your liking.

Q4.

DO YOU OFFER MONTHLY RETAINERS?

Yes, but only after a QuickFire and a DeepForge has been ordered. It's less that I want to force you into buying something. It's more that I want you to be 100% certain that having me contribute 4 hours of my daily time, rather than not doing so, is what you see as profitable.

Q5.

WHO ACTUALLY DOES THE WORK?

Me. There's no outsourced team, no "Junior Account Manager", none of that. My eyes, intuition, knowledge, and experience, are what you purchase. That's why I can only take a limited amount of clients a month. And no, AI does not touch a single inch of your deliverables. I built this website, I built these services, I built everything. And if I use it in the future, it'll be to quickly perform tasks that I would've done myself anyway. But I'll never use generative AI. That's a promise.

Q6.

DO YOU GUARANTEE MORE REVENUE?

I guarantee the data. I guarantee I'll find the exact friction points and psychological gaps. I cannot guarantee that how you implement my fixes, or findings, will increase your revenue. But the fixes and the data, just inching in their direction? There's a higher chance your revenue will increase, especially with a talented team. And you can always ask for a retainer, where I execute for you, or guide and coach said team, where I shoulder the burden of potential failure myself, to implement my own data with the same intuition that made AESIR and achieved results for my past clients.

Q7.

WHAT DO I NEED TO GIVE/SEND YOU?

Every service is built around zero perms or read-only perms. I only need the frontend to apply the psychology. If clickmaps are needed for a specific functional CTA audit, I'll request them. Otherwise, you keep the keys. Or give them to me if you think it'd be wise to do so.

Q8.

WHY NOT JUST SPEND THE MONEY I'D PAY YOU ON ADS INSTEAD?

It is 5x to 25x cheaper to retain a customer than acquire a new one. Running ads is still important, but getting the 2nd to 5th purchase from one customer is like winning 5 successful ad campaigns for the price of one. And luckily, psychology makes this easier to do. And it makes the same ads you would've spent your budget on, even better to begin with. The P3, P6? You can use the pains for your campaign creatives.

Q9.

SO WHO ARE YOU ACTUALLY TARGETTING?

I target the "80%" of your traffic that had the desire to buy, but didn't. You don't look for wicker baskets and end up buying a car. Every single customer is on your store because they want something that you have. If they left, it's not because they stopped wanting your product. They left because your store didn't give them the information they needed, or the store's design frustrated them. It's difficult to hear, I know. But that's the harsh truth of it.

Q10.

WHAT'S STOPPING YOU FROM WORKING WITH ME, THEN WORKING WITH MY COMPETITOR? DOESN'T THAT DEFEAT THE POINT?

It does, and you're right. So, if you buy a QuickFire, you get to choose 1 client for me to blacklist for the next 6 months. If you buy a DeepForge, I won't work with your top 5 competitors for 1 year. A retainer or a fixed project, however long you retain me or the length of the fixed project, + 1 year. Standalones, 1 month, all competitors. This gives you time to action the findings and reap rewards without fighting a competitor's DeepForge.

You can buy another DeepForge at any time to reset the counter, but at that point, if you're desperate for me to not work with them, keep me on retainer. Even as an on-demand consultant.

Q11.

WHAT TECH STACKS DO YOU BREAK?

None. These findings are based on psychology and read-only data, translated into easy-to-understand, justified findings and solutions. You and your team simply use the results with the tools you already know and use every day. I break nothing. However, I do keep up to date with latest ecommerce tech stacks. So if you're looking to streamline your workflows for yourself, or the team, we can arrange a bespoke service.

Still looking? >

Still have questions? Select below to launch a pop-up form. If your question has logic, I'll add to this Q&A section.

< LAUNCH POP-UP >

09 // THE ONBOARDING
FROM START TO
FINISH.

Step 1: Discovery.

THE TALK.

Casual video call. If you don't know what you want, I'll work it out for you with you.


If you do know, I'll explain which QuickFire gives you the truth of the problem.


If everything's agreed, I create your client portal.

STEP 2: WAITING.

THE PORTAL.

In your client portal. An invoice, service agreements etc, will be found there.


Once paid, I'll fill out the portal with a roadmap, progress tracker, and more.


You'll have a link to all files created for you.

Step 3: WORK.

THE FORGE.

That's all I'll need from you. No constant questions. Information requests are minimal.


If it's an an emergency, I will badger you. However, Past Emergencies: 0.


I'll then do research and apply it to what you've ordered.

Step 4: Delivery.

THE ASSETS.

Once completed, I'll quality check everything 3 times with my own process.


I'll then contact you when the work is complete, and book an optional final debrief call.


Your client portal lasts for 6 months. (Make a backup)

STEP 5: Done.

THE CLARITY.

And that's it. No chasing you to upgrade to a DeepForge, or a retainer. I leave you to it.


The Client Portal will have an upgrade path added to it if you wish to continue with me.


I'll never reach out again. It's entirely your call.

Step 6: ???

THAT'S IT?!.

Yep. But full transparency, of course I want to keep working with you.


But just like buyers remorse, continuing with me shouldn't feel risky.


If it feels right, talk to me. If it doesn't? I wish you luck.

Did I win? Or did I lose? It's time to spend your "leverage".

BRACE YOURSELF.

AND GET READY.

(The worst thing imaginable is finally here.. )

10 // THE FINAL
THE FINAL
SECTION.
01
02
03
sl

IT'S MANDATORY TO READ THE BOX BELOW:

You can say "No" at any point after submitting this form. I will not push you into a working arrangement.

FIRST NAME - So I know you're human.

EMAIL - So I can get in touch.

MESSAGE - What would you like?

Note: I reply within the hour but allow a full day just to be safe.

Not ready? Or not sure? Fill out the "Message" with your question instead.

slsl

"I find the revenue. You keep the profit."

© 2026 | Luke Condren Writing, trading as Luke Condren Marketing.